![]() Revivals need to find the happy medium between nostalgia and existing within the social environment we live in now. Recycling the past isn’t a surefire path to success, though, and not all concepts manage to catch lightning in a bottle a second time. There’s a sense of security in the familiar, after all, and short of watching reruns in syndication or streaming, a revival of those series - filtered through a modern lens - presents the perfect vehicle not only for nostalgia but for learning the life lessons those shows taught teenage and pre-teen fans. ![]() It makes sense they would want to introduce their kids to series just like the ones they watched when they were a similar age. Many of those Gen-Xers are raising their own children - kids who are currently right around the age their parents were when they saw Zack Morris and Kelly Kapowski’s first kiss, learned how to “pivot” from Ross, or put blonde tips in their hair to look like NSYNC-era Justin Timberlake. With three decades separating the modern entertainment environment from the daily TV diet of Generation X, much of the ’90s pop culture audience is now in their late 30s or early 40s. It was a decade filled with ground-breaking TV series like Roseanne, Seinfeld, Freaks and Geeks, and Friends, but why is ’90s TV so popular once again? More than nostalgia It has been more than 30 years since 1990, the beginning of a decade when clothing was baggy, overalls were the height of fashion, and the brooding grunge trend was juxtaposed by the bright and cheerful rise of boy bands and girl groups, adorable Tamagotchi virtual pets, and jelly shoes.
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